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[Tempatan]
Honda, kenderaan #1 pilihan rakyat Malaysia 2014
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KUALA LUMPUR: Honda Malaysia, which took the No. 1 spot in the non-national passenger vehicle segment for the first time in its history in 2014 with 11.6%, targets to increase its market share to 12% in 2015.
The company said on Wednesday it planned to sell 85,000 units, up from the 77,485 units sold in 2014, and it would continue to beef up its mid-term strategy in Malaysia to overcome the challenges.
“This challenging target for 2015 rides on the back of an outstanding year in 2014 where Honda Malaysia exceeded its sales target of 76,000 units to achieve 77,485 units,” it said.
The company pointed out the success of 2014 translated to an increase in market share to an estimated 11.6% against the estimated 2014 TIV of 667,000 units.
“This was an increase of 3.7 percentage points from the 7.9% that Honda Malaysia achieved in 2013,” it said.
Honda Malaysia said it was confident of achieving the target based on the anticipated year-on-year growth of 4.5% to 697,000 units for the total industry vehicles (TIV) in 2015.
Honda Malaysia managing director and CEO Yoichiro Ueno said: “This success was made possible with the support and trust in the brand from Malaysian customers.”
“Three years ago, Honda Malaysia set a mid-term strategy to elevate our business to 100,000 units and started our preparation for enhancing the competitiveness of our products, increasing production capacity and expanding our dealer network.”
Honda Malaysia’s success was underpinned by the all-new City and all-new Jazz -- which received great response from the market and contributed nearly 70% of Honda’s sales last year.
Since its launch in March to December, the City was the best-selling model in the non-national B-segment. The Jazz, led the non-national hatchback segment. At the same time, the CR-V and Accord also continued to be the best-selling models in their respective segments.
This also saw Honda Malaysia increasing its production capacity with the opening of the No. 2 line in Malacca.
It said the strategy enabled it to meet the anticipated increase in sales with a shorter product-to-market time with the ability to produce 100,000 units per year. |
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yeahhh hidup DRB
bye bye UMW... tiu la sombong tak nak bagi safety features |
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Aku suka honda, kau suka bmw |
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vios tewas pada city
altis tewas pada civic
camry tewas pada accord
rush tewas pada SUV honda ada crv dan hrv...
umw tertekan |
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dulu honda..skrg toyota...tp honda best jua... |
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honda ex5 hakak udah 15thn sebegitu...masih tahan dan mampu merempit... |
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Terima kasih kerana menyokong produk ini.... |
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Honda Jazz skrg laku mencanak-canak. Kat ofis aku ramai org angkat Jazz baru. |
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Toyota - dugong pun org beli. Now not anymore. |
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Nasib proton banyak laku |
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yup... era toyota dan perodua akan tenggelam
era drb hicom proton dan honda akan naik balik
tahniah drb proton n honda yg mementingkan ciri2 keselamatan
honda mendahului toyota buat pertama dlm sejarah tuuuu |
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Bell replied at 22-1-2015 08:32 AM
Honda Jazz skrg laku mencanak-canak. Kat ofis aku ramai org angkat Jazz baru.
kalau la honda jazz semurah myvi... agaknya sapa nak beli myvi kan... sebab nak protect keta kompak local... keta kompak import jadi mahal
macai |
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lurve82 replied at 22-1-2015 07:57 AM
dulu honda..skrg toyota...tp honda best jua...
kalau setakat toyota celup avanza, unser, vios, innova tu.. tak yah sebut la yee |
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bkn la abam peyno...hakak pki recond jah..
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Bell replied at 22-1-2015 08:33 AM
Toyota - dugong pun org beli. Now not anymore.
bila dah lama sgt bertahta diatas... mereka jadi sombong cam proton era dulu
rakyat dah cakap rakyat nak ciri2 keselamatan... tapi salesman umw cakap
" alaa kalau vios tin milo, airbag 2 takde VSC pon org beli gak"
sekaang rakyat dah menghukum.... next klu perodua masih ditahap sama cam umw... nasib merwka akan sama
rakyat dah bijak |
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lurve82 replied at 22-1-2015 08:42 AM
bkn la abam peyno...hakak pki recond jah..
nape sebut recond???sebut la keta second hand..hehe
peyno tak biasa pakai keta bekas2 kentut org ni... walaupun yg unregistered pon peyno tak mau
peyno kalau beli mesti ada bau kedai dan bukak plastic seat |
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Orang cakap pasal jenama kereta dia tak habis habis cakap pasal drb lah hicom lah. Che kalau buat harga kereta lebih kurang je di antara setiap jenama dah lama proton tu bungkus. |
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FOTHER-MUCKER replied at 22-1-2015 08:51 AM
Orang cakap pasal jenama kereta dia tak habis habis cakap pasal drb lah hicom lah. Che kalau buat ha ...
dah sah sah honda dan proton tu milik DRB hicom
caprut baru kenal keta cam ko je dok ingat zaman mahader kutty yg proton gomen punya... honda jepun punya
hahahhaha |
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peYno replied at 22-1-2015 08:44 AM
bila dah lama sgt bertahta diatas... mereka jadi sombong cam proton era dulu
Tin milo juga rupanya. ..kita baru beli vios bam peyno....sedey...hihi |
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