...new terminology...

cheergirlz

Amorous [am·o·rous]

adj. Showing, feeling, or relating to intimate desire. “She did not appreciate his amorous advances.”

cheergirlz

Maniacal [ma·ni·a·cal]

adj. Characterized by excessive enthusiasm or excitement. “A maniacal grin on his face.”

lexania

Nonversation
Non.ver.sa.tion
Noun
1. A completely worthless talk
2. Small talk

seribulan

Social Media

1. CONTENT CURATION

Choosing online content to share

2. ENGAGEMENT

How much people use and interact with social media
Example: liking posts on Facebook, tweeting on Twitter, viewing pins on Pinterest

3. EMBEDDING

Putting social media content on a web page
Example: including a YouTube video in a blog post

4. IMPRESSIONS

How many times a piece of social media content is seen

5. INFLUENCER

Person who affects opinions and behavior through social media

seribulan

6. MENTION

Referring to a person or account on social media
Example: @mention on Twitter, +mention on Google+

7. MICROBLOGGING

Using social media to share content like text, photos, videos, etc.
Example: Twitter, Facebook, Google+

8. ORGANIC

Content that ranks highly because people have liked it or viewed it, not because companies have paid to promote the content

9. REACH

How many people see social media content

10. SOCIAL GRAPH

Network of relationships between Internet users

seribulan

11. USER-GENERATED CONTENT (UGC)

Social media content created by users, not by companies or organizations

Online marketing

12. AFFILIATE MARKETING

Using other people or organizations to bring in customers via ads or content on their website
Marketing affiliates can get payments or discounts for the customers they bring in

13. BOUNCE RATE

Percentage of website visitors who leave a website quickly without really looking at it

14. CALL TO ACTION (CTA)

Text or image on a web page that asks a visitor to do something like read more content, join an email list, sign up for a webinar, buy a product, etc.

15. CLICK THROUGH RATE (CTR)

Percentage of people who click on links on web pages or in marketing emails

seribulan

16. FUNNEL

Series of events or actions a person takes in moving from being a potential customer to an actual customer
Example: visit a website, then sign up for a newsletter, and then buy a product

17. IMPRESSION

Number of times people see a certain piece of web content

18. KEYWORD

Word or phrases used to search for online content

19. MARKETING AUTOMATION

Using software or online services to automates and measure marketing efforts with things like marketing emails, customer relationship management, social media, reporting, and analytics
Example: HubSpot, MailChimp, Act-On

20. MULTICHANNEL

Using different marketing platforms
Example: using website banner ads, Facebook ads, and marketing emails

seribulan

21. SEARCH ENGINE MARKETING (SEM)

Advertising on search engines
Example: AdWords, Bing Words

22. SEO

Search Engine Optimization
Making a website or web page rank high in online search results

23. TRAFFIC

Amount of people who visit a website

Growth hacking

24. A/B TESTING

Presenting two different versions of online content, like a web page or marketing email, to see which one users respond to better

25. CONTENT MARKETING

Using online content, like e-books, videos, blog posts, etc, to get more users or customers

seribulan

26. CONVERSION

Turning a potential customer into an actual customer

27. DATA MINING

Going through large amounts of data to find new, useful information

28. EMAIL MARKETING

Using direct emails to communicate with current and potential customers

29. GROWTH HACKING

Creatively using technology, analytics, strategy in combination with product development to increase a company’s growth

30. OPTIMIZATION

Developing a website to convert visitors to customers

Graphic Design

cheergirlz

Sartorial [sar·to·ri·al]

adj. Of or relating to tailoring, clothes, or style of dress. “Sartorial taste; “Sartorial elegance.”

cheergirlz

Circumspect [cir·cum·spect]

adj Wary and unwilling to take risks. “His circumspect approach to investing.”

cheergirlz

Apocryphal [a·poc·ry·phal]

adj. Of doubtful authenticity, although widely circulated as being true. “Apocryphal stories dating from Hollywood’s golden age.”

cheergirlz

Coltish [colt·ish]

adj. Energetic but awkward in one’s movements or behavior. Playful, not trained or disciplined. “Coltish horseplay to celebrate their graduation.”

cheergirlz

Glower [glow·er]

v. Have an angry or sullen look on one’s face; scowl. “The librarian glowered at her for talking too loud.”

cheergirlz

Luddite [lud·dite]

n. A person opposed to increased industrialization or new technology, and is often someone who is incompetent when using new technology. “He was a luddite that preferred his typewriter over a computer.”

cheergirlz

Conflate [con·flate]

v. Combine two or more texts, ideas, etc. into one. “Their ideas were conflated in ways that were not helpful.”

cheergirlz

Machinate [mach·i·nate]

v. Engage in plots and intrigues; scheming. “To machinate the overthrow of the government.”

cheergirlz

Untenable [un·ten·a·ble]

adj. Not able to be maintained or defended against attack or objection. “She was in an untenable situation that was difficult to get out of.”

cheergirlz

Epicene [ep·i·cene]

adj. Having characteristics of both sexes or no characteristics of either sex; of indeterminate sex. “Clothing fashions are becoming increasingly epicene.”

cheergirlz

Boorish [boor·ish]

adj. Resembling or characteristic of a boor; rude and clumsy in behavior. “His boorish behavior was unacceptable to the directors.”