Brands were originally developed as labels of ownership in the form of names,
terms, designs or symbols. Today, however, it is what brands do for people,
companies, corporations or conglomerates that matters, how brands reflect,
engage and define aspirations. Powerful brands are the organization抯 most
valuable asset, potraying success.
Branding is an important feature to a company engaging in exports,
otherwise the product will only be seen as a commodity. In economic terms,
the `brand
Post time 20-8-2007 12:52 PM
