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[Dunia]
Industri TV SELURUH DUNIA berdepan tekanan iklan kurang. Penonton beralih layan
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TV industry suffers steepest slide in ad sales since 2009 recession
Bloomberg -
December 9, 2019 11:17 PM
LOS ANGELES: Global TV advertising sales fell almost 4% in 2019, the steepest drop since the depths of the economic recession in 2009, in the latest sign that advertisers are following viewers to the internet.
Declines in TV viewership have suppressed the medium’s advertising dollars, according to research firm Magna Global, which released the data as part of report on the global ad business.
Viewership fell sharply in Europe, compounding the trend in the US, China and Australia.
Traditional television has hemorrhaged viewers in recent years, as people trade cable and satellite packages for online services Netflix and YouTube.
Cord cutting has been especially pronounced in the US, the world’s largest media market, and should continue to accelerate as media giants Walt Disney Co and AT&T Inc introduce their own streaming services.
Even with the retreat from TV, overall ad revenue climbed for the 10th year in a row.
The industry was buoyed by digital sales, which rose 15%.
The TV business had previously eked out gains in advertising sales by charging higher prices.
And it’s still seen as a useful medium when marketers need to reach a large, live audience.
Technology companies excel at allowing advertisers to target individuals who have searched for a sweater on Google, liked a movie’s page on Facebook or looked for detergent on Amazon.
Yet declines in viewership now outpace the rise in TV ad pricing.
So-called linear TV viewership has been declining by 10% in the US, Australia and China for a few years, according to Vincent Letang, the author of the report.
European TV channels suffered drops of 7% to 8% among viewers age 18 to 49, worse than the 5% decline last year.
Worldwide decline
“Almost everywhere now, we have linear viewing declining double digits, or high single digits,” Letang said in an interview.
He blamed the proliferation of streaming services, which took hold in Europe a few years later than in the US, as well as the slowing economies in the region.
US TV ad sales will return to growth in 2020 thanks to the Summer Olympics and the presidential election, but that is a temporary boost.
The TV industry isn’t the only one suffering.
Technology companies Google and Facebook Inc have siphoned advertising dollars away from print publications and radio in recent years.
Online companies garnered more than half of global advertising sales in 2019 for the first time, accounting for US$306 billion of the US$595 billion spent globally.
Radio advertising sales stabilised in 2019, while the out-of-home category – namely, billboards – was the only traditional media to actually grow.
That’s due in part to technology companies, which use billboards to tout their services. Facebook, Apple, Amazon, Netflix and Google all rank among the 20 largest out-of-home advertisers. |
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Haha, aku ingat bangsa tak tengok tv macam aku ni sikit jekk ramai rupenye.
Tapi selalu yang tengok tv ni orang tua2 je. Tu pon ade yang dah advance xtengok tv dah. |
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Hizert replied at 10-12-2019 12:01 PM
Haha, aku ingat bangsa tak tengok tv macam aku ni sikit jekk ramai rupenye.
Tapi selalu yang tengok ...
yup.. kat kg2 stilll tgk tv... skrg seme ikut rasa nak tgk bila..
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budak2 pun tak tgk tv dah skrg.. |
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2+1 ngadap enfon & tv
tp more focus on enfon
anak2 pun layan tv utube ryan toys review jer manjang
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salah kalian jugak..asyik buek talk show yo...lopeh tu ulang2 topik yang samo...topik tak habih onam bulen kalian ulang...tengok yo lah mhi whi tv3 tu...tu alun laie ringgit sense tagaya tu...bondo some ulang2 sotiap musim...buek la topik2 politik...dobat2 ko..panggil syed sodok tu...tengok sapo malukan sapo...zaman2 politik paneh ni amik la kosompatan kreativiti...ramai la yang tengok....kato Malaysia baru....zaman drama2 best2 kelakar2 macam rtm dah lamo bolalu...yang buek lawak pun dio golak sondiri...bondo eh? wakakakakakakakakakkakaka |
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Dah lama betul aku xtgk tv..bertahun2 fuhh
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Beli tv sekadar nak mirrror jek... |
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iklan dah beralih ke youtube, free game, instagram dan lepas ni whatsApps. |
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tv kat umah dh bersawang..siap org umah ckp nak jualkan aje... |
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Aku layan netflix dan utube.. Tak tgk TV lama dah |
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beli tv yg leh sambung tenet..tgk video youtube besar sikit |
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Tv pun dah ada function Youtube & Netflix.. ramai dah unsubscribes astro. Boleh direct tgk Netflix tekan button di remote..
Paling meluat, tv biasa pun dah jadi channel beli belah. |
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mmg tv blh smbg tenet...tp lebih suka tgk pki lappy atau hp..blh golek2 sekali atas katil...ank2 pun sama...xsuka tgk tv..susah nak tukar2 citer...klu hp touch skrin jah...ada sesape nak beli tv 2nd hand tak? |
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ak u sorg je ke yg suka tgk tv?
biaq pi la nk kata sooooo yesterday..tapi bkan drama sua tu ya..aku selektif time je tgk. lepas kul 8 to 11 je time cuti..time tak cuti skola kul 10 dh ketiduran.
zmn manusia smua tengkuk mintak sembelih membongkok je ngadap fon 24 jam..nope im not. |
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aku suka tengok tv..mata letih kalau ngadap hp lelama..anak2 tengok youtube pun kat tv je..layan netflix pun kat tv jugak |
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kan..best per..zmn ekonomi skrg elokler tgk tv..back to basic hidup tu. internet tv smua guna data..pasang free cable tv kos beratus je..dpt tukar2 chnel katun movie berita sepot masak2 pon ada. takat tgk isi masa udahler..nk tgk movie hari2 pun bosan jgak.
nk smbg netflix tv aku kena beli cable khusus utk smbg hdma ke apa nama er..tenet kt umah lak semput.
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Patut la tv makin murah. Tgk movie masih syok tgk di tv 60 inci klu sound system sedap |
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Layan movie boleh kasi faster or slow |
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