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Football Equipment

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Author: RainbowSix       Show all posts   Read mode

Post time 10-5-2009 07:08 PM | Show all posts
Post Last Edit by HangPC2 at 14-7-2009 14:35

Cheetah shifts to high gear




By RACHAEL KAM







SPORTS and casual wear retailer Cheetah Holdings Bhd is planning to diversify into shoes, bags and even healthcare items, as the company tries to ensure its home-grown Cheetah brand stays relevant and competitive.

Having been in the sports and casual wear retail industry for three decades, the Cheetah brand has seen steady growth, especially as the number of shopping malls in Malaysia increases.

The company is now shifting up a gear.






It has begun selling Cheetah sports spectacles and sunglasses at all Focus Point outlets in Malaysia after entering into an agreement with eyecare company Focus Point Vision Care Group Sdn Bhd.

Cheetah chairman and managing director Chia Kee Foo, 46, said the company would be getting more distribution rights for international lifestyle brands.





It was also considering franchising its boutique, which sells casual and sports wear.

It may be easy to own a brand but a lot of efforts is required to build a strong brand that is easily acceptable or recognisable by the market, Chia told StarBiz in an interview. We should not limit ourselves only to the sports wear and casual wear segments while there is a huge untapped market out there.

The family business was founded by Chia Yoon Yuen, his wife Hor Ah Kuan and their son Kee Yew, in 1977.


They initially operated out of their single-storey house in Kuala Lumpur with three staff. As the business grew, they moved to a double-storey house, then a shoplot in Taman Maluri in Cheras.

Today, Cheetah is listed on the Bursa Malaysia main board and operates out of a 16,000 sq ft factory in Taman Shamelin Perkasa. It has six home-grown brands: Cheetah, Cheetah Ladies, Cheetah Junior, Cth Unlimited, C-two and C. Union.

It is also the sole distributor for Ladybird childrens wear and GQ mens office wear.

Chia was roped in to assist his mother in 1979, after his father passed away. He was only 17.

He and his elder brother quickly discovered that it was easier for a product with an easy-to-recognise brand name to get repeat purchases. They then decided on Cheetah as their brand name, and the rest, as they say, is history.

A cheetah is a unique animal with remarkable speed. We want to move ahead aggressively like one, Chia said.

The Cheetah group now has some 700 consignment counters at supermarkets, hypermarkets and shopping malls, 18 boutiques, including two Ladybird outlets, and 90 sports shops.

Two years ago, Cheetah bought 0.8ha of industrial land in Balakong, Seri Kembangan and spent RM12mil to build its new headquarters, which it will move into in February.

On the economic slowdown, Chia said the companys decision to outsource early on has proven right. It has helped us control our costs well in the past 30 years, especially during the recession, he said.

Chia said Cheetah outsourced its manufacturing to 10 local and overseas producers.

But he acknowledged that this round of economic slowdown is a little tough compared with the past two times because all prices including raw materials, petrol and electricity have gone up dramatically at the same time.

However, he said Cheetah remains positive of posting consistent growth in the coming years.

For the financial year ended June 30, Cheetah posted a net profit of RM9.42mil on revenue ofRM103.34mil compared with RM9.86mil and RM88.67mil respectively the previous year.


- The Star -


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Post time 14-5-2009 02:15 PM | Show all posts

Reply #101 HangPC2's post

haha...cmne nk lawan dgn nike..adidas...
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Post time 14-5-2009 02:21 PM | Show all posts

Reply #124 HangPC2's post

pelik je bunyi nye
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Post time 16-5-2009 11:29 AM | Show all posts
Post Last Edit by HangPC2 at 15-7-2009 09:55

Jenama Dari Malaysia











CONELI


Uhsport Sdn Bhd (Kuching, Sarawak)






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Post time 13-6-2009 08:28 PM | Show all posts
Jenama Dari Perancis











DUARIG


http://www.duarig.com/
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Post time 14-6-2009 07:34 AM | Show all posts
Post Last Edit by HangPC2 at 29-6-2010 16:37

Jenama Dari Belanda










BELTONA


http://www.beltona.nl/
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Post time 7-7-2009 11:18 AM | Show all posts
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Post time 14-7-2009 01:44 PM | Show all posts
Falsafah Figos



Oleh JAGATHESWARY NARAYANAN
n.jagatheswary@kosmo.com.my


Label Figos mencuri perhatian penggemar sukan terutamanya golongan remaja yang obses membeli kelengkapan sukan.




SELAIN kemahiran bermain, memiliki kostum dan aksesori sukan menjadi tuntutan.


JEJAKA berbaju-T jersi rona kuning keemasan itu menyimpan satu impian besar yang perlu dicapai dalam tempoh lima tahun akan datang.

Barangkali, impian itu kedengaran mustahil dan sukar.

Ini kerana lelaki berketurunan Cina itu, ingin melihat pakaian sukan terutama jersi pengeluaran syarikatnya menjadi pilihan skuad futsal kebangsaan tatkala mereka beraksi pada perlawanan akhir Kejohanan Futsal Sedunia kelak.

Walaupun cita-citanya setinggi gunung, Pengarah Urusan, Figos Sdn. Bhd., Tang Kok Wai, 39, nekad mencapai azam tersebut. Dia benar-benar mahu jenamanya diiktiraf oleh ahli sukan antarabangsa.

Katanya, pasaran item-item sukan mempunyai persaingan sengit daripada jenama seperti Adidas, Nike, Polo, Reebok ataupun Puma.

"Figos masih mencuri perhatian penggemar sukan terutamanya golongan remaja yang obses membeli barangan sukan sama ada sehelai jersi, sebiji bola mahupun sepasang kasut.

"Tumpuan penggemar sukan tempatan pada Figos dilihat satu permulaan yang baik pada jenama ini untuk terus mara dengan lebih cemerlang," ujar Kok Wai ketika ditemui di gudang Figos, Taman Komersial Pandan Indah, Kuala Lumpur.

Kok Wai yang menggilai sukan bola sepak sejak remaja lagi memberitahu, selain kemahiran bermain, memiliki kelengkapan sukan menjadi satu tuntutan.

Tanpa kelengkapan yang sempurna, seorang pemain pasti sukar memberi persembahan terbaik.


Falsafah

Menurut Tang, Figos menggenggam falsafah Fittness Go With Style. Sebelum menjejak kaki di Malaysia, beliau terlebih dahulu mencuba nasib di pasaran Eropah seperti Belgium, Belanda dan Luxemburg.




PRODUK jenama Figos dijual pada harga yang murah tetapi berkualiti.




"Sambutan yang kurang memberangsangkan menyebabkan Figos membuka tirainya di negara ini tujuh tahun lalu.

"Benar, ia tidak mudah. Figos harus bersaing dengan barisan jenama sukan antarabangsa yang sudah sebati dalam kalangan pengguna," ujar lelaki yang mengelolakan sebuah kelab futsal dan bola sepak Figos sejak dua tahun lalu.

Kok Wai berkata, kritikan dan tohmahan menjadi lumrah tatkala syarikatnya ingin memperkenalkan koleksi pakaian ataupun kasut yang terbaru untuk pasaran tempatan.

"Saya berasa bosan dengan rekaan jersi yang berlengan sampai siku dan potongan pakaian yang bersaiz lebar dan besar.

"Sehubungan itu, saya memperkenalkan jersi Figos yang berlengan lebih pendek dan potongan badan yang lebih ketat," ujar Kok Wai yang tidak menyangka percubaannya itu akhirnya mendapat sokongan masyarakat tempatan.

Lelaki yang turut menggemari permainan sukan futsal itu menjelaskan, Figos yang mengetengahkan rekaan bersifat inovatif, ringkas dan praktikal turut mengutamakan kualiti.

"Bagi jersi fabrik, dry fit digunakan kerana sifatnya yang kalis haba dan peluh yang menjamin keselesaan si pemakai ketika beraksi di gelanggang perlawanan.

"Dalam pada itu, kesemua rekaan pakaian dan item sukan Figos diimport dari Hong Kong, China, Jepun dan ada juga yang dibuat di Kuala Lumpur," jelas Kok Wai.


Inovatif

Kok Wai menyifatkan, rangkaian kasut sukan keluaran Figos bukan sahaja sesuai untuk golongan lelaki malah atlet wanita.

"Walaupun kasut-kasut yang diperaga dalam pasaran tidak sarat dengan elemen teknikal tetapi ia masih selesa dipakai untuk bersukan mahupun aktiviti riadah.




JERSI jenis dry fit bersifat kalis haba dan peluh bagi menjamin keselesaan si pemakai ketika beraksi di gelanggang.


"Himpunan kasut jenama Figos, tidak diperbuat daripada material kulit yang mudah rosak manakala ia disesuaikan mengikut cita rasa masyarakat Asia," katanya.

Figos yang begitu sinonim dengan sukan futsal turut mempunyai koleksi kasut futsal yang tahan lasak.

"Koleksi kasut yang dikenali sebagai high performance shoe iaitu barisan kasut yang diperbuat daripada sejenis material super mikro fiber sesuai untuk perlawanan sebenar.



- Kosmo -



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Post time 18-7-2009 12:03 PM | Show all posts
Post Last Edit by HangPC2 at 18-7-2009 12:04

ALIPH

Sime Darby Footwear Sdn Bhd











Sources : http://jambeso.multiply.com/phot ... hoe_for_80s_Rockers
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Post time 21-7-2009 01:08 AM | Show all posts
Post Last Edit by HangPC2 at 16-8-2010 12:29

Eepro











Figos






Welsport






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Post time 1-8-2009 10:45 AM | Show all posts
Jenama Dari Malaysia












AXEL


Stream Enterprise (M) Sdn Bhd



http://www.axelsportswear.com/

http://www.streamenterprise.com/ Last edited by HangPC2 on 15-6-2013 01:07 PM

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Post time 7-8-2009 06:58 PM | Show all posts
Post Last Edit by HangPC2 at 16-8-2010 12:01

edit..................
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Post time 7-8-2009 07:04 PM | Show all posts
Post Last Edit by HangPC2 at 16-8-2010 12:00

edit.....................
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Post time 11-8-2009 03:54 PM | Show all posts
Post Last Edit by HangPC2 at 13-8-2009 00:21

Jenama Dari Itali






GARMAN

http://www.garman.it/

http://www.flickr.com/photos/garman-sportswear/
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Post time 13-8-2009 11:33 PM | Show all posts
Jenama Dari Singapore











WAGA Sports


Contact Sports Enterprise (Penang)

http://www.contactsports.com.my/

http://321-contact.blogspot.com/ Last edited by HangPC2 on 15-6-2013 01:08 PM

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Post time 17-8-2009 11:27 PM | Show all posts
Jenama Dari USA






BROOKS

http://www.brooksrunning.com/
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Post time 27-8-2009 08:13 AM | Show all posts
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Post time 13-11-2009 11:35 AM | Show all posts





Sources : http://www.chiglish.net/

                http://www.occidentalism.org/
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Post time 15-11-2009 03:59 PM | Show all posts
aku pun suker Jenama Cheetah ni sejak dari dulu murah, sesuai dengan cuaca malaysia....
HangPC2 Post at 23-3-2006 18:33



sape ade tracksuit cheetah yg lama2..
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Post time 24-11-2009 10:10 PM | Show all posts
Post Last Edit by algiggs at 24-11-2009 22:19

Kalau x salah Galex jenama dari Italy untuk pasukan liga itali perugia (1998-1999)

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Post time 24-11-2009 11:15 PM | Show all posts
PONY

Pony International (commonly referred to as merely Pony) is an American brand of footwear and other apparel. Founded in 1972 in Brooklyn



Tottenham Hotspurs (David Ginola 1997-2000)

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Post time 24-11-2009 11:24 PM | Show all posts
HI-TEC

Hi-Tec Sports (Hi-Tec) is a British sports footwear company. It was founded in 1974 in Shoeburyness, Essex, England.

http://www.squashtalk.com/images/HI-TEC%20LOGO.jpeg



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Post time 24-11-2009 11:36 PM | Show all posts
errea

Erre is a sportswear trademark founded in 1988, in Torrile (Italy)

(Logo)

www.erreasport.co.uk/  (website)

Middlesbrough team sponsor (2008-2009)

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Post time 24-11-2009 11:57 PM | Show all posts
Post Last Edit by algiggs at 25-11-2009 00:04

Mitre

http://www.mitre.com/  (website)







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Post time 25-11-2009 12:55 AM | Show all posts
Concave

http://www.concave.com/ (website)



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