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Perodua sees 8pc rise in car sales this year
By Zuraimi Abdullah Published: 2008/08/23
DOMESTIC car sales should expand eight per cent to 530,000 units this year, said the top executive of the country's largest car company by sales.
Perusahaan Otomobil Kedua Sdn Bhd (Perodua) managing director Datuk Syed Hafiz Syed Abu Bakar said the company itself is expected to get nearly 32 per cent of the market.
This is slightly down from the 33 per cent share Perodua captured in 2007. Still, the expected Perodua volume for 2008 at some 170,000 units would be higher than about 160,000 units last year.
Malaysian Automotive Association has forecast a 4.7 per cent expansion to 510,000 units from 487,176 last year.
Total sales for the first seven months stood at 331,957 units compared with 265,665 units previously, with passenger cars making up 303,053 units.
"We have sold about 100,000 cars in the first seven months," Hafiz said at the launch of the enhanced Perodua Myvi compact car in Kuala Lumpur.
The Myvi accounted for 52,724 units of the 100,000 units. So far, more than 250,000 units of the Myvi, which comes in one-litre and 1.3-litre forms, had been sold since its launch in May 2005.
Hafiz said July 2008 was the best month in the history of the company with total sales of more than 17,000. The Myvi, the country's number one car model in the past three years, had its best ever monthly sales in July at about 8,500 units.
The enhanced Myvi is expected to continue the model's dominance.
"When we launched the Myvi in 2005, the average monthly sales was 5,500 units before rising to 6,600 units in 2007 and 7,500 units in 2007," Hafiz said.
Prices of the enhanced Myvi are from RM39,000 to RM51,000, not much different from its predecessor.
The enhanced Myvi has fresh exterior look with new fog lamps, front grille and emblem. The interior boasts new fabric, trimmed centre cluster and meter combi.
The car also has devices like MP3/WMA, USB ports and Bluetooth.
Hafiz expects 3,300 units of new Myvi to hit the roads from now till the end of the month.
- Business Times -
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Post time 27-8-2008 01:33 PM
