mv agusta dijual 1 euro..again..

atai

ROM - Syarikat pengeluar motosikal terkenal dunia, Harley-Davidson menjual syarikat motosikal berkuasa tinggi MV Agusta yang pernah dibeli oleh syarikat Proton dari Malaysia pada harga satu euro (RM4.01), lapor majalah dalam talian, Motorcycle.com.

Menurut majalah itu baru-baru ini, Harley-Davidson menjual MV Agusta kepada Claudio Castiglioni dari Itali.

Majalah itu melaporkan, ia bukannya kali pertama syarikat MV Agusta dijual pada harga satu euro.

Pada 2005, syarikat pengeluar kereta Proton yang memiliki saham majoriti Lotus menjual pemilikan MV Agusta kepada sebuah syarikat kewangan Itali, GEVI SpA pada harga sama.

Pengumuman penjualan itu didedahkan pada awal bulan ini tetapi harga penjualannya cuma didedahkan baru-baru ini.

Keluarga Castiglioni sebelum ini pernah memiliki MV Agusta.

Harley-Davidson telah membelanjakan AS$109 juta (RM342.42 juta) untuk memiliki MV Agusta termasuk AS$70 juta (RM219.90 juta) untuk melunaskan hutang yang wujud.

Syarikat itu telah menumpukan perhatian untuk memotong kos dan memperkemaskan perniagaannya.

Pada Oktober tahun lalu, Harley-Davidson pernah mengumumkan bahawa ia merancang untuk menjual MV Agusta. - Agensi

malang betul syarikat ni..hanya bernilai 1 euro..
hutang tak setel2 or lebih banyak dari untung setiap tahun..
bagus la proton jual dah..

5229

xde prospek ke MV Agusta nih?

kasmela

Baru la kita tau betul rupanya apa yg proton lakukan dulu.

Pikir

gevi spa yg untung, beli 1 euro, jual AS$109j kt HD, HD jual 1euro balik

kasmela

Reply 4# Pikir

kurang 200 juta je masa proton yang beli.

AHMADVW

skrg ni sape yg untung, sape yg rugi

kasmela

Reply 6# AHMADVW

Proton rugi bila jual Agusta, tapi selamat dari beban hutang2nya. HD pun cemtuh.

zidlan

ada benda yang tak kena ni....
suh SPRM siasat boleh ....

freebird

bukan ke hari  tu, mamak kerala cakap proton bodoh sebab jual harga 1 euro??

zidlan

pi mai pi mai tang tu..... akhirnya pulang semula kepada tuan asalnya

Al Lebam

malang betul syarikat ni..hanya bernilai 1 euro..
hutang tak setel2 or lebih banyak dari untung ...
atai Post at 30-8-2010 06:44

sebelum tu dia orang dah jual salah satu division dalam MV Augusta tu juta2 USD..
dah lupa actual divison dan actual price...
tu yang Dr.M hangin kat Pak Lah sbb juai MV Augusta tu dgn rega tak sampai 5 rengget...
jadi sekarang ni MV augusta dah tinggai cengkerang kosong jer... (empty shell)
memang la patut dijuai dgn rega 1 euro..

freebird

Harley-Davidson takes a beating on MV Agusta
By Rick Barrett of the Journal Sentinel
Aug. 16, 2010 |(88) COMMENTS

Less than two years after buying an Italian motorcycle manufacturer for $109 million, Harley-Davidson Inc. essentially paid the previous owners to take it back.

Harley recently returned MV Agusta to its Italian owners for 3 euros, or about $3.98, a company spokesman confirmed Monday.

As part of the deal, Harley had to put 20 million euros, or about $26 million, into MV Agusta's coffers before selling it, according to a Securities and Exchange Commission filing documenting the sale.

That money will be kept in escrow to provide the Italian company access to operating capital for 12 months, the filing noted.

Harley acquired MV Agusta in October 2008 for $109 million, including $70 million in assumed debt.

The Italian company produces a line of sport bikes under its brand, and another line of bikes under the Cagiva brand.

One of the MV Agusta models, the F4CC, was a limited-production machine that had a top speed of 195 mph and sold for about $120,000. Each F4CC came with a special boxed certificate of origin and an expensive Italian wristwatch. The rest of the MV Agusta lineup fell in a price range of about $15,000 to $30,000.

Harley-Davidson had high hopes for the Italian firm as a premium brand in a field crowded with Japanese competitors.

More than 80% of MV Agusta's sales are in Europe, an important market for Harley as it looks overseas for growth.

But when sport-bike sales collapsed in the recession, the relationship with the Italians did not work out as planned.

To date, Harley-Davidson has taken $162 million in write-downs for MV Agusta, and the company says more losses are anticipated as the sale winds its way through Harley's accounting system.

The terms reflect the realities of the economy and the difficult conditions in the sport bike market, said Harley spokesman Bob Klein.

"At the time of the purchase, it was a totally different environment," he said.

It was the second time in six years that MV Agusta was sold for a pittance.

Malaysian automaker Proton Holdings acquired a 58% stake in the Italian company in 2004 for 70 million euros. About a year later it sold the company back to the Italians for 1 euro, taking millions of dollars in losses.

Harley-Davidson owned MV Augusta for about a year before deciding to sell the brand. In 2009 it also discontinued the Buell Motorcycle Co. line of sport bikes made in East Troy.

Harley executives said the company's dollars were better spent on its own motorcycles than other brands.

From a business perspective, Buell and MV Agusta ran out of time.

"We were allocating our limited resources to different brands and were starving the Harley-Davidson brand," Harley CEO Keith Wandell said in a Journal Sentinel interview earlier this year.

For months the company searched for a buyer for MV Agusta, before striking a deal with previous owners Claudio and Giovanni Castiglioni.

The private-equity market, which typically funds large business transactions, was not nearly as strong as it was before the recession, according to analyst Philip Gorham with Morningstar Research.

"The terms of the deal suggest that nobody else was interested," Gorham said.

Potential MV Agusta buyers , he added, also may have looked at the Italian company and thought it was too difficult to compete with Japanese sport-bike makers.

"It sounds like a raw deal," Gorham said, but Harley made the right decision in dumping MV Agusta and focusing on its core business of touring and cruiser motorcycles.

The company needs to diversify its motorcycle lineup to attract younger riders and strengthen European sales. Yet it should take those steps with Harley-Davidson bikes rather than a brand like MV Agusta, according to Gorham.

"The primary strength that Harley has is its name, and that can't easily be replicated," he said.

For the money that it spent on the Italian company, Harley-Davidson could have kept the Buell brand alive and nurtured it to success, according to some motorcycle industry observers.

"I did not see the point in Harley-Davidson buying MV Agusta," said Mike Vaughan, a columnist with Dealer News, a motorcycle industry publication.

Young sport bike riders, especially, are more focused on value than a particular brand.

"What's selling now are bikes you can get a good deal on," said Dan Burdett, general manager of Action Power Sports, in Waukesha.

kesian Harley Davidson... ...nasib baik Proton tak kena ...


sekarang ni Pak Lah sedang kata kat mamak kerala tu, 'nyek, nyek, nyek...

te_clone

mv agusta...dgr nama mcm gempak je kan???

kasmela

sebelum tu dia orang dah jual salah satu division dalam MV Augusta tu juta2 USD..
dah lupa actual ...
Al Lebam Post at 30-8-2010 08:33

ooo gitu ceritanya. Patutlah!

kabukiman

adoiyaaaiii

zach2008

Tukar je name kepada 1Euro