Swatch shuts stores after crowds queue for new watch

FOTHER-MUCKER Lv.20

18-5-2026 04:24 AM Fav

Legenderer | Credits 142782

Edited by FOTHER-MUCKER at 17-5-2026 12:28 PM

Video Ini di Pavilion Kuala Lumpur

https://www.facebook.com/reel/26731712923123400/?fs=e&fs=e

Swatch shuts stores after crowds queue for new watch

Hundreds of people queued outside the Liverpool branch on Saturday morning

16 May 2026

Updated 17 May 2026 09:00 BST

Swatch has closed its stores in cities across the UK after hundreds of people queued outside branches eager to buy a new limited edition watch.

The Swiss firm said it would not open, external its branches in London "in light of safety considerations for both our customers and our staff".

Stores in Birmingham, Cardiff, Glasgow, Liverpool, Manchester and Sheffield will also remain closed with a man arrested in Cardiff.

The firm had been due to launch its new Royal Pop pocket watch collaboration with luxury watchmaker Audemars Piguet, with eight models priced from £335.

However the watch has been put on resale online for up to £16,000.

Swatch later urged people "not to rush to our stores in large numbers to acquire this product" as it needed to "ensure the safety of both our customers and our staff".

On its website the statement continued: "The Royal Pop Collection will remain available for several months.

"In some countries and regions, queues of more than 50 people cannot be accepted, and sales may need to be paused."

Better known for its colourful watches from the 1980s, AP Swatch has described the items as "a disruptive collaboration between two icons of Swiss watchmaking".

IMAGE SOURCE, SWATCH
The Royal Pop pocket watches have been eagerly anticipated by many fans

In the Liverpool One retail area, some shoppers had been camping for two days outside the Paradise Street store.

Merseyside Police said it had received a report "a group of males were acting in an aggressive manner and making threats" outside the shop at about 07:00 BST on Saturday.

"Officers attended and the crowd dispersed shortly afterwards," a force spokesperson said.

IMAGE SOURCE, INSTAGRAM/SWATCH

Massive queues shut stores in Cardiff, Manchester, Liverpool, Birmingham, London, Sheffield and Glasgow

Meanwhile, South Wales Police said it was called at 06:20 on Saturday with a report of approximately 300 people trying to enter the St. Davids shopping centre.

The force said: "A 25-year-old man from Pengam was arrested and issued with a Section 35 dispersal notice with the conditions that they are not to enter Cardiff city centre again during Saturday 16 May."

IMAGE SOURCE, EPA

Fans have also been queuing for days outside the Tokyo branch

Queues had also been building up outside Swatch's branches internationally, including in New York where watch enthusiasts had been camping for a week, with reports that some had become unwell during the wait.

The firm also cancelled its launch event at Dubai Mall in the United Arab Emirates following a large turnout.

IMAGE SOURCE, EPA

Queues have been building up next to Swatch headquarters in Biel, Switzerland

Swatch has said the new watches were inspired by the Pop Art movement of the 1950s and 60s and combined "joyful boldness and positive provocation" with watchmaking.

The collection merges the avant-garde design of Audemars Piguet's Royal Oak and the modular ingenuity of Swatch's POP line from the 1980s.

https://www.bbc.co.uk/news/articles/c1d2qldr0yko

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supernaturalee Lv.17 2^#

18-5-2026 08:34 AM

Superior | Credits 56882

swatch ni design menarik2

dorg x bnyk keluarkan smart watch

die maintain fokus analog watch

tak sangka masih jadi kegilaan bila mana most people beralih ke smart watch

borrow Lv.12 3^#

18-5-2026 08:56 AM

Defender | Credits 14594

Pg2 scroll tt nmpk budak2 buat live. Awal depa beratur. Yg komen2 plak tanya solat subuh haha.

mejaputih Lv.13 4^#

18-5-2026 09:05 AM

Challenger | Credits 16822

tp swatch ni kuat mkn batery berbanding jam analog biasa. ni pengalaman iols dulu la.

asamfish Lv.12 5^#

18-5-2026 09:54 AM

Defender | Credits 12341

kata minyak mahal...ekonomi teruk...segala benda naik rega.....masih boleh nak beratur beli jam yang rega seribu lebih eh.....

airfilterkotor Lv.15 6^#

18-5-2026 05:15 PM

Gladiator | Credits 34012

Jam mekanikal tapi takleh servis. SISTEM51.
Good luck.

kucingitam Lv.14 7^#

18-5-2026 05:44 PM

Fighter | Credits 26635

Quote: supernaturalee replied at 18-5-2026 08:34 AM
swatch ni design menarik2

dorg x bnyk keluarkan smart watch

aku orgnya yg tak guna smart watch dan masih setia dgn swatch hingga ke anak2 aku bg swatch

kucingitam Lv.14 8^#

18-5-2026 05:45 PM

Fighter | Credits 26635

cemana rupa jam APxswatch ni? dulu masa Omega x Swatch takde lak kegilaan gini

tumpanglalu74 Lv.17 9^#

18-5-2026 05:50 PM

Superior | Credits 50707

Usahe aku carik gambar yang aku punye dulu.. Jam marhaen. Sekian..

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fattymah Lv.9 10^#

18-5-2026 06:07 PM

Adventurer | Credits 3470

Edited by fattymah at 18-5-2026 06:21 PM

Sana pun fomo.. bukan limited edition pun

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pengecatbintang Lv.12 11^#

18-5-2026 06:21 PM

Defender | Credits 14973

Quote: asamfish replied at 18-5-2026 09:54 AM
kata minyak mahal...ekonomi teruk...segala benda naik rega.....masih boleh nak beratur beli jam yang ...

jam harga beribu bole beli..

nasi ayam naik 50 sen bising

plywood Lv.12 12^#

18-5-2026 08:48 PM

Defender | Credits 11371

aku tak taulah apa motivasi sangup beratur beli jam mcm tu... sebab fomo kah? mcm budak2 lah pulak.... aku ingat kat luar negara di kl pun mcm tu... ada yg marah2 lagi.. hahah

kemaruk Lv.16 13^#

18-5-2026 11:57 PM

Conqueror | Credits 41631

biar lah dorang

asal kan tak meliwet

supernaturalee Lv.17 14^#

19-5-2026 09:35 AM

Superior | Credits 56882

Quote: kucingitam replied at 18-5-2026 05:44 PM
aku orgnya yg tak guna smart watch dan masih setia dgn swatch hingga ke anak2 aku bg swatch

Kitty_catz Lv.14 15^#

19-5-2026 07:21 PM

Fighter | Credits 24798

Quote: airfilterkotor replied at 18-5-2026 09:15 AM
Jam mekanikal tapi takleh servis. SISTEM51.
Good luck.

koh koh kohhhh.. tu nomo syatuuu, seken bukan limited edition , third it's a bloody pocket watch , nak gantung kat leher pun tak muat dek non

tp rasa yg duk beratoq sambil makan penumbuk tu set2 scalpers jeeeeeee.. apa barang nak tolak rm8k, rm12K utk jam pakai buang, rega asal pun rm1,700 for a plastic watch.. tsk tsk tskkk

nak tolak ke sapa ke tu???? t20, m40 would rather buy a tudor ke busuk2 pun grand seiko, rolex ke, >T10 flip hair saje.,dah ada the real deal or rather buy the real deal... so kita anggap je la liburan bipoti membuang masa lapang

Kitty_catz Lv.14 16^#

19-5-2026 07:26 PM

Fighter | Credits 24798

Quote: fattymah replied at 18-5-2026 10:07 AM
Sana pun fomo.. bukan limited edition pun

patot suh reporter pi itw yg beratuq dr subuh2 tu suh sebut audemars piguet

tu smua muka scalpers nak flip je tu

fattymah Lv.9 17^#

19-5-2026 07:37 PM

Adventurer | Credits 3470

Quote: Kitty_catz replied at 19-5-2026 07:26 PM
patot suh reporter pi itw yg beratuq dr subuh2 tu suh sebut audemars piguet

tu smua muka scalp ...

belit lidah komer nak nyebut.. kita leh cakap bodohnya la hampa tapi ada lagi bodoh p beli ngan scalpers

airfilterkotor Lv.15 18^#

20-5-2026 11:05 PM

Gladiator | Credits 34012

Quote: Kitty_catz replied at 19-5-2026 07:21 PM
koh koh kohhhh.. tu nomo syatuuu, seken bukan limited edition , third it's a bloody pocket watch , ...

Hat jam Moonswatch collab Omega yang dulu tu pun, sampai sekarang masih ada juai kat kedai. Idak ler limited edisyen pun.
Moonswatch ni pun khabarnya depa gigih beratur jugak. Janji dapat beratur, hapdet medsos sambil selpie lapar perhatian.

Kitty_catz Lv.14 19^#

21-5-2026 08:51 AM

Fighter | Credits 24798

Quote: airfilterkotor replied at 20-5-2026 03:05 PM
Hat jam Moonswatch collab Omega yang dulu tu pun, sampai sekarang masih ada juai kat kedai. Idak l ...

spot on.. FOMO ni mmg penyakit mental illness

so far tade ubatnyehhh

helen8118 Lv.1 20^#

21-5-2026 09:35 AM

Beginner | Credits 39

ada sesiapa berjaya beli tak? ku fomo tapi ku malas beratur.