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New Toyota Prius c officially launched – RM97,000 OTR!

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Post time 22-2-2012 10:41 PM | Show all posts |Read mode


UMW Toyota Motor launched the new Prius c in Sunway this evening. The Prius c, known as Aqua in Japan, is an all new hybrid model for the B-segment, meant to go head-to-head with the Honda Insight. It has been teased before, but we can now confirm that the price is indeed RM97,000 on the road including insurance.

This RM97k price is quite a bit lower from the initial RM104k price estimated by UMWT last month, and makes the Prius c look even better value against the RM99,812.15 Honda Insight, which is its main rival. Till now, the brisk selling Insight has been the most affordable hybrid car in Malaysia, and the only one priced below RM100k.



We understand that the lower final price vs the higher initial estimate wasn’t a deliberate “strategy” but a result of hard work till the very end on UMWT’s part. We have to agree that it’s a great price for what’s on offer.

The Prius c is powered by Toyota’s Hybrid Synergy Drive “full hybrid” system, which here consists of a 1.5-litre petrol engine and an electric motor. The former is the 1NZ-FXE engine related to the one in the Vios. However, for this hybrid application, the VVT-i mill runs on an Atkinson cycle with a higher compression ratio (13.4:1) and unique valve open/close characteristics. It makes 73 PS and 111 Nm of torque.

The electric motor in question makes 61 PS and 169 Nm of torque, and the total system output is 101 PS. The motor is powered by a 144-volt nickel-metal hydride (Ni-MH) battery located under the rear seats (max output is 19.3 kW).

Other HSD components are the power control unit (inverter), a DC-DC converter, a step up converter and a hybrid control computer. The HSD system in the Prius c is 42 kg lighter than the HSD in the Prius, contributing to an overall low kerb weight of 1,140 kg.

Drive goes to the front wheels via a CVT gearbox. The Prius c rides on front McPherson struts and a rear torsion beam. Brakes consist of front ventilated discs and rear drums, the former providing energy regeneration to the battery. The steering system is EPS and the car rolls on 185/60 R15 alloys.

There are three selectable modes for the driver – Normal, ECO and EV. ECO reduces energy consumption by altering throttle response and air-con performance, because nothing comes for free! Go for EV mode and the car runs purely on batteries – this can be done at speeds of up to 45 km/h, and when you have sufficient charge, of course.

In the European combined cycle, the Prius c manages 25.6 km/l, which matches the Prius and is class leading. Toyota says that its 0-100 km/h of 10.7 seconds is also best in class.

Dimensions wise, the Prius c is smaller than the Honda Insight. Overall length for this standard shaped (no “signature hybrid look” here) five-door hatchback is below four metres, or 400 mm shorter than the Honda, but its 2,550 mm wheelbase matches the Insight. The width of both cars are identical as well.

Exterior aero reducing cues include the “pagoda” roof, “aerocorners” on the bumper, a flush underbody and aero stabilising fins around the car. The “under priority” trapezoidal front grille is designed for optimised aero/cooling.

Inside, the Prius c doesn’t have the Prius’ high centre console and tiny gear knob, but the dashboard is still interestingly styled. The Multi Info Display is a 3.5-inch full colour panel that shows everything from an Energy Monitor to an ECO Score. FC records are shown in a bar graph in 5-minute intervals.

Another cool feature is Touch Tracer from the Prius. The two control pads on the (flat bottom) steering wheel are touch sensitive, and when you press them, a duplicate image appears on the instrument panel. On the options list is UMWT’s DVD-AVN system – it’s a 2-DIN audio unit with 6.1-inch colour touchscreen, navigation system and reverse camera. It costs RM2,990.



The Prius c is richly equipped for the price. Besides the above mentioned unique features, standard kit includes seven airbags (front, side, curtain, driver’s knee), TRC (traction control), VSC (vehicle stability control), ABS, EBD, Brake Assist, auto climate control, cruise control and keyless entry with start button.

Five colours are available – pearl white, silver, black, citrus orange and red – the latter two were shown at the launch. The red car you see in our gallery comes with a full original Toyota bodykit, “blacked out” mouth and 16-inch wheels. These add ons are not available yet, but will be soon.

Once again, the Prius c is priced at RM97,000 on the road including insurance. The waiting list currently stands at “two to three months” according to UMWT.

Credit: paultan.org

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Post time 23-2-2012 03:26 AM | Show all posts
Bateri waranti berapa lama?
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Post time 23-2-2012 02:23 PM | Show all posts
Hahahhaa...cam siot jek ko nih cong...six point kemain byk duk tampal gambar...last2 ko pi tanye bateri punye waranti...
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Post time 23-2-2012 03:14 PM | Show all posts
cantik...harga pun not bad.....boleh masuk dlm my list nih....hik hik hik
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Post time 24-2-2012 09:26 AM | Show all posts
Anak dara jek boleh pakai kete camnih anis oiii....
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Post time 24-2-2012 09:43 AM | Show all posts
cam murah je tgk plastik dia kat panel dengan dashboard. tapi sebab toyota la kan...
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Post time 24-2-2012 09:52 AM | Show all posts
Anak dara jek boleh pakai kete camnih anis oiii....
tossee Post at 24-2-2012 09:26 AM


anis nak belikan utk my anak dara la toss...senang dia nak pergi ke kuliah nanti..
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Post time 24-2-2012 10:55 AM | Show all posts
cam murah je tgk plastik dia kat panel dengan dashboard. tapi sebab toyota la kan...
fadlily Post at 24-2-2012 09:43



pakai pelestik murah pom kalo cap toyota...sape nak bising....coba kalo kete tempatan buat camtuh...berbakul2 kena kutuk...
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Post time 24-2-2012 03:08 PM | Show all posts
haha. aku kat toyota service center skrg. td tgk prius c ni, kecik je. interior dlm pon nampak murah je..
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Post time 25-2-2012 08:42 AM | Show all posts
verangan bila laa nk dapek ni....
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Post time 25-2-2012 09:15 AM | Show all posts
Kenapalah roda belakang guna drum breake?  

Tapi FC nampak cantik. 25km/L  dgn pemanduan secara purata disyorkan. Iaitu 40km/h. Mesti tension gila speed mcm tu.
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Post time 25-2-2012 02:06 PM | Show all posts
desbod pelastik sgt.. ala2 saga BLM gituw.. sib bek ko Toyolta!
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Post time 25-2-2012 02:30 PM | Show all posts
cam murah je tgk plastik dia kat panel dengan dashboard. tapi sebab toyota la kan...
fadlily Post at 24-2-2012 09:43



    Janji cop toyota sebegitu. Nampak murah pun tetap jakun dan pujian segala. Tipikal pemikiran ummah.
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Post time 25-2-2012 11:11 PM | Show all posts
mmmmm.....menarik ni
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Post time 26-2-2012 12:41 PM | Show all posts
tak susah ke nak handle hybrid nih...
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Post time 26-2-2012 03:34 PM | Show all posts
mantap ah!
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Post time 27-2-2012 08:57 AM | Show all posts
Janji cop toyota sebegitu. Nampak murah pun tetap jakun dan pujian segala. Tipikal pemikir ...
Changa Post at 25-2-2012 14:30



toyota mmg kurang penting kan penampilan interior keta diorg kan...?
kalau honda, interior gah gilos...

tp bulat still x suke dashboard honda city yg terlalu panjang tu...
nak budget jarak keta depan pun payah... ish.. ish.. ish...

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Post time 2-3-2012 11:51 PM | Show all posts
dah masuk da td kt sunway pyramid.. sempit sangat.. myvi lg luas...
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Post time 3-3-2012 05:39 AM | Show all posts
padan ler 1.5 & plastic looking dashboard dgn price nya
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Post time 24-3-2012 12:41 AM | Show all posts
tengah plan nak tukar kete.. bila org kata prius c dashbord plastik murah, terus pikir balik..masa tengok showcar prius c memang nampak mcm sempit... kena consider balik ler.. lg pun belum nampak dkt jalan, dan org belum pakai lagi so tak sure ada 2nd hand value tak??? dan warna apa yg cun...
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