DIAMONEY

CariReporter

A. ABOUT DIAMONEY GLOBAL SDN BHD
Diamoney is a leading company in providing exquisitely crafted high-end fashion jewellery. Founded in 2005, with the first promotion kiosk opened at a walkway of Kota Kinabalu International Airport, Sabah, we have now grown and evolved into more than 30 outlets nationwide.

Leading The New Trend of High-end Fashion Jewellery
Wearing jewellery has always been a symbol of identity and taste. Rapid growth and development of technology has revolutionised the jewellery industry. Diamoney has used the scientific gemstone cultivated by high technology, through the “8 Hearts 8 Arrows” perfect cut. This product has become a perfect substitute for natural gemstone jewellery.

The new high-end fashion jewellery can be compared positively to the inlay made of natural gemstones jewellery. The only difference between natural gemstones and scientific gemstones is - the natural gemstones are formed by Mother Nature under high temperature and pressure over thousands of years. The cost of obtaining perfect gems is extremely high. But the scientific gemstones are produced in the lab by using the same chemical composition as natural gemstones under a high-technology and complicated process called Crystallization and using high temperature and high pressure conditions.

The cuttings, hardness, reflection index and colour of scientific gemstones also equal the quality of natural gemstones and are even more perfect. Since scientific gemstones can be produced in the lab in large quantities, its price therefore is much lower. Due to the perfection of scientific gemstones, even a professional gemmologist cannot distinguish its originality with naked eyes.

Putting on a gorgeous costume, with matching elegant & beautiful jewellery gives people a great feeling.  At the same time, one need never worry about the jewellery being stolen. Many of our valued customers when hanging out, will keep their luxurious and expensive jewellery at home. But they will put on their scientific designer jewellery.

Diamoney’s high-end fashion jewellery designs & materials are fully under the company’s quality-control to ensure the best of the best. Diamoney’s outlets being located nationwide, product and design upgrade is speeded up. Diamoney’s constantly updates, innovates and gives the best to bring the latest in high- end fashion jewellery.
Personalized Jewelleries
In line with Diamoney vision to provide elegant jewellery at affordable price which personalized to a person personality and individuality, 2014 marks a new chapter in its business. Customers now can own a piece of jewellery from Diamoney so unique that that nobody else can have similar jewellery elsewhere. Customer can have different colour to suits his/her individually and preference. On top of that, customers can engrave wordings, symbols and numbers to make the jewellery a masterpiece on its own.

B. STRATEGIC ALLIANCE
To fulfill market trends and needs, Diamoney became the first Ingredient Brand Partner of Swarovski Zirconia in 2011 for Malaysia.  In the coming years, our production design team will be focusing on The Pure Brilliance Swarovski Zirconia.


We believe the integration of Diamoney design and Swarovski Zirconia will become the perfect coordination to satisfy the desire of fashion jewellery lovers.


C. MULTI-LEVEL MARKETING
Diamoney has experienced the success of the Business-To-Customer (B-to-C) business model since year 2005. Beginning year 2014, Diamoney embarks on a new business model which is the Customer-To-Customer (C-to-C) model. After successfully obtaining the Direct Selling License from the authority in 2013, Diamoney has put in effort to prepare for the roll-out of this membership program which includes:-
1. training of its existing staff to familiarize with the new business model;
2. developing new selling tools such as sales kit and power point to assist the members to kick start the business;
3. deploying of state-of-the-art point of sales and back-end computer system to cater for the needs of the new business;
4. setting up Diamoney Direct Selling showroom to meet the demand of the business;


D. AWARDS & RECOGNITIONS
1) “Asia-Pacific Top Excellence Brand Year 2009/2010”

Diamoney has been awarded 2009/2010 ASIA-PACIFIC TOP EXCELLENCE BRAND by Global Business Magazine. Global Business Magazine is one of the most authoritative, profound and influential Business Magazine in the Asia Pacific Region.
Awards Definition:
The Excellence Brand Award will be awarded to a company that has built a stable, recognized and trusted brand with the true entrepreneur spirit that demonstrates a high level of competency, development, expansion potential and growth. Their brands are not only well accepted but must have strong top-of-the-mind recall among consumers.

2) Asia Pacific Top CEO
Mr. Hubert Ng, Chief Executive Officer of Diamoney Jewellery Holdings Sdn Bhd, has been awarded 2010 ASIA-PACIFIC TOP CEO by Global Business Magazine.Global Business Magazine is one of the most authoritative, profound and influential Business Magazine in the Asia Pacific Region.

Awards Definition:
The Asia Pacific Top CEO Award is awarded to enterprise leaders with excellence performance, wisdom of career management and foster a good model within the industry.

3) 2010 Asia Pacific Entrepreneur Excellence Award
Diamoney has been awarded 2010 ASIA-PACIFIC ENTREPRENEUR EXCELLENCE AWARD FOR EXCELLENT AWARD – EXCELLENCE BRAND by Entrepreneur Development Association.

Awards Definition:
The Excellence Brand Award will be awarded to a company that has built a stable, recognized and trusted brand with the true entrepreneur spirit that demonstrates a high level of competency, development, expansion potential and growth.


4) 2011 Golden Bull Award
Diamoney has been awarded 2011 GODLEN BULL AWARD – OUTSTANDING SME by Nanyang Siang Pau.

Awards Definition:
Acknowledged as the most prestigious and representative annual business award, the Golden Bull Award honors the best of SMEs in Malaysia by giving them due recognition for their hard-earned success and outstanding achievements. Organised by Nanyang Siang Pau, the Award aims to provide an effective platform to benchmark successful SMEs and to inspire more SMEs to strive for excellence and accomplishment. Golden Bull Award is a testament to a rising trend of awareness and recognition towards the importance of SMEs in spearheading the continued economic growth of Malaysia.


5) Top 3 nominees for the 10th Ernst & Young Entrepreneur Of The Year 2011 award - Emerging Entrepreneur category
Diamoney CEO, Mr Hubert Ng became the Top 3 nominees for the 10th ERNST & YOUNG ENTREPRENEUR OF THE YEAR 2011 AWARD - EMERGING ENTREPRENEUR CATEGORY by Ernst & Young.
Awards Definition:
Ernst & Young Entrepreneur of the Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activities among those with potential and recognizes the contribution of people who inspires others with their vision, leadership and achievement. As the first and truly global award of its kind, entrepreneur of the Year celebrates those who are building and leading successful , growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.


6) One Malaysia Enterprise Award 2011
Diamoney has been awarded 2011 ONE MALAYSIA ENTERPRISE AWARD - 1 MALAYSIA ACHIEVER AWARD by Malaysia Food Processing & Packaging Entrepreneurs Association (MAFPA)

Awards Definition:
The 1 Malaysia Achiever Award is awarded to company that has upgraded itself from a slow starter to a high achiever.

7) The BrandLaureate Award 2011
Diamoney has been awarded THE BRANDLAUREATE AWARD 2011 FOR BRAND EXCELLENCE IN PRODUCT BRANDING – BEST BRAND IN RETAIL – JEWELLERY by The Asia Pacific Brands Foundation (APBF)
Awards Definition:
The BrandLaureate – SMEs Chapter Awards recognizes the best of brands from the small and medium enterprises (SMEs) and is in line with the objectives of the APBF to unearth emerging brands from the SMEs. It takes cognizance of the important role that SMEs play in the development of the nation and in brand building.
The SMEs Chapter Awards facilitates the government’s objectives of nurturing the growth of SMEs to be global brands. As most of the SMEs are from a range of industries, the development of good brands will help to enhance the respective industry’s growth and make Malaysia more competitive in the global market.