Kuala Lumpur, 13 April 2014 – Asia’s leading Health &Beauty retailer, Watsons Malaysia engaged Leona Chin, Malaysia’sDrift Queen in a Watsons Drift with Leonacampaign in conjunction with Grand Prix season in March. Being a leader in thisindustry, Watsons wants to bring and reward their members with the ride oftheir lifetime.
Watsons VIP members that purchased RM150 ina single receipt during 6 till 31 March 2014 were given anautomatic entry to be in a running to win a Driftwith Leona experience. Apart from the entry, they were also given a free Racing Car USB Pen Drive 8GB (worth RM49.90).
“Our vision is to become the ultimateretailer for shoppers by providing exclusivity and members can’t buyexperience. Ultimately we would like to increase the men shoppers during thisracing season and to encourage them to take care of their wellbeing. With thisvision, we engaged the best female drifter to bring them on a ride of theirlifetime” mentioned Jessica Ng, Watsons Malaysia Marketing & Development Directorduring the start of the campaign.
During the campaign period, members get toenjoy exclusive promotions starting from RM1 with purchase and up to 5x pointson selected products.
The 60 invited members who attended thefinal ‘Drift with Leona’ event were treated with a spectacular speed experience.They had to go through an exciting Time Attack Go-Kart challenge and at the endthe top 10 fastest drivers get to experience the drift with Leona Chin in herNissan 350z.
“Leona personifies the qualities of thebrand – versatility and beauty. She has multiple experiences not only indrifting but rally, Gymkhana, circuit racing just to name a few. With thegrowing numbers of members, it is important to bring engagement to Watsonsmembers. We provide members the best from each field and tailor-made these experiencesto cater to member’s interest,” mentioned Kulvinder Birring, Managing Directorof Watsons Malaysia & Indonesia during the event.
Watsons recently ran many exciting campaignssuch as Win RM1,000 Touch ‘n Go reload, 5% rebate with every RM100 reload,first ever health related event – Move Your Body, guest appearance on AstroSupersports & Astro Arena and not forgetting the recent win a trip toBrazil for 2 to watch 2014 FIFA World Cup™ Grand Opening & Opening Matchwith Johnson & Johnson.
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