 Montblanc International GmbH (pronounced: [mo(n) blaw(n)] or [mon blaan(k)]) is a German manufacturer of writing instruments, watches, jewellery and leather goods, often identified by their "White Star" logo. History Founded by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906, the company began as the Simplo Filler Pen company producing up-market pens in the Schanzen district of Hamburg. Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc. The Meisterstück name (English: "Masterpiece", the name used for export) was used for the first time in 1924, for the top lines of fountain pens. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, fragrances, leather goods and eyewear. The company was acquired by Dunhill in 1977, following which lower price pens were dropped and the brand was used on a wide range of luxury goods other than pens. Today Montblanc forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloé, and Baume et Mercier. Montblanc is owned, through Richemont, by the South African Rupert Family.  Branding A trademark identified with Montblanc is the white stylised six-pointed star with rounded edges, representative of the Mont Blanc snowcap from above, the symbol being adopted in 1913. The number "4810," the mountain's height in metres, is also a commonly recurring theme.
|
Artikel Terpanas Minggu ini |
ADVERTISEMENT
41717
74
Isu Semasa
RTM jawab dakwaan lewat bayar gaji, aduan di