WATSONS CUSTOMER WINS ONCE-IN-A-LIFETIME EXPERIENCE TO WATCH 2014 FIFA WORLD CUP™ LIVE IN BRAZIL!
Kuala Lumpur, 3 May, 2014- The 2014 FIFA World Cup™ countdowncontinues at Watsons, as the football fever hype grows among the ardent fans. Celebratingthis occasion, Watsons Malaysia has wrapped up an exciting football campaignfor members and reward them with money can’t buy experiences.
Underthe campaign, titled as Football FeverSale, Watsons Malaysia has collaborated with Johnson & Johnson to kickoff an online Football Game exclusive for Watsons Facebook fans earlier inMarch. Customers who spend RM25 on Johnson & Johnson products can log on toWatsons Malaysia Facebook page to play the online game and be the top 100scorers to go to semi finals for a LiveKick Off event. The online contest was from 6 March – 23 April 2014.
TheLive Kick Off final event by Watsonsand Johnson & Johnson was held from 30th April to 4thMay 2014 at 1 Utama Shopping Centre where top 10 players from the online game wereinvited to compete against each other at the Final LIVE tournament at the eventon 3 May 2014. The event also brought greater excitement as various specialpromotions and football engagement games were organised to engage and rewardtheir customers throughout the event week.
Grandwinner to Brazil was announced on the sameday and Ezuan Bin Mohammad Abdullah, 22, wasoverjoyed when he won the Grand Prize of an all paid trip for two (2) to 2014FIFA World Cup™ Grand Opening Ceremony and Opening Match at Sao Paolo, Brazil. He won the prize afterhe scored the highest number of goals during the final playoff - 44 goals in 90seconds.
Ezuan Bin Mohammad Abdullah was thrilled, “As a Watsons VIP member for years, this isthe first I won something this big with Watsons. I am ecstatic as I will be experiencingone of the greatest live football matches ever with people around the world.This prize is definitely an invaluable experience only Watsons and Johnson& Johnson can give to anyone!”
CarynLoh (General Manager of Trading, Watsons Malaysia), Nermin Hodzic (Supply ChainDirector, Watsons Malaysia), Danny Hoh (Marketing Controller, WatsonsMalaysia), Eunice Tan (Commercial Director, Johnson & Johnson), Stephen Tiu(Channel Development Manager, Johnson & Johnson) and Carmen Lee (ChannelDevelopment Manager, Johnson & Johnson) were at the event to hand the mockticket to the winner.
Throughoutthe Football Fever Sale period as well, from 1st April – 23rdApril 2014, Watsons Malaysia has also initiate multiple engagement programmesto reach out to its football fans including football celebrity endorsement,contest for fans to be guest on renowned Astro television shows and footballfever activities at selected stores.
Watsonsalso concurrently organised another contest for fans to be guests on prominentAstro television shows, where six football fans will appear on AstroSupersports Football Overload with Reem Shahwa and Astro Arena Bola @ Mamakwith Dayang Zainatull to share the limelight with celebrity hosts and talkfootball with them.
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