The Coffee Bean & Tea Leaf Blends 50 Years of Passion

CariReporter

   

THE COFFEE BEAN & TEA LEAF® BLENDS 50YEARS OF PASSION FOR QUALITY HAND-ROASTED COFFEE AND HAND-PLUCKEDWHOLE LEAF TEA IN 2013

KualaLumpur, 18 April 2013 — Born and brewed in SouthernCalifornia since 1963, The Coffee Bean & Tea Leaf®launches its milestone 50th anniversarycelebration this April to June 2013 as the oldest and largestfamily-owned specialty coffee and tea retailer in the United States.Steeped in tradition, the company prides itself on sourcing andproviding diverse selections of the highest-quality coffee and teabased on long-standing collaborations with the finest private coffeefarms and tea estates around the world.

“As wecelebrate this milestone for our company, we want take thisopportunity to truly celebrate and thank our dedicated customers andfans who have been so loyal in their support throughout our 50 yearhistory,” says President Mel Elias. “The 50thanniversary of The Coffee Bean® celebrates the spirit of ourheritage, sharing our passion with fans—old and new—as we lookahead to continued growth for the brand and future innovations. As welook to the next 50 years, we are dedicated to furthering ourone-on-one relationships with growers around the world and areconstantly challenging ourselves to come up with innovative newbeverages at the forefront of coffee and tea culture,as is evident by our CBTL® single serve beverage systems.”

Since itsfirst location in Brentwood, CA, The Coffee Bean & Tea Leaf® hasgrown to become an international icon with close to 900company-owned and franchised stores spanning 25 countries and 50outlets in Malaysia. The company remains rooted to its heritageby focusing on the quality of its craft and delivering the world’smost vibrant flavors to its customers by selecting only the topone percent of Arabica beans and the finest hand-plucked wholeleaf teas. All coffee beans are hand-roasted under thesupervision of Senior Director of Coffee, Roasting, andManufacturing, Jay Isais, and Master Roaster, JesseMartinez, at The Coffee Bean & Tea Leaf® Roasting andDistribution (RAD) facility in Camarillo, CA. The company’sDirector of Tea, David DeCandia, regularly travels to tearegions such as Sri Lanka, China, Japan, India, and Thailand to meetwith tea estate owners to select and hand-craft only the finest wholeleaf tea available to ensure the finest quality tea. After 50 yearsof brewing, blending, and roasting, the company remains committed toits original vision of product quality and customer care.

Dedicatedto serving the community, The Coffee Bean & Tea Leaf® willcommemorate its 50th anniversary with a series of eventsstarting from end April 2013 with in-store new beverages andpromotions, including:

The 50th Anniversary Open House on every  last Monday of April, May and June, from 2-6 p.m. Enjoy The Original Mocha/Vanilla Ice Blended® drinks at 50% off.

•   These  everages highlight the Company’s history of innovation where we were the original inventor of this category of beverages that started a world craze.
  
  

• This  is also in appreciation of the continuous support that our customers have showered upon us. Thank you for 50 great years!
  
  
  
  
  
  

• RM50 off + 50 capsules free for every CBTL Single Serve Beverage Machine purchased. Promotion        valid till end of June.
  

• For Citibank credit card customers, enjoy 5x Citi points for each machine purchased above.
  

• These single serve machines comprising of the Contata, Americano and the  Kaldi models make        perfect espresso, coffee, tea and chocolate beverages that The Coffee Bean & Tea Leaf® are famous for, easily at home or office.
  
  
  
  
  

  
  
  
• The  Tea Cappuccino has arrived.Come join us for a trio of tea perfection from April-June
  
  

Scottish BreakfastChaiAnniversary Blend

• Besides Tea Cappuccino, satisfy your craving for a refreshing and multi-layered taste with our new pasta and desserts:-               
  

• New  Pasta – Pesto   Farfalle, available from 22nd April onwards
  

Bow-tie Farfalle pasta tossed with walnut pesto, grilled mix capsicums,mushrooms and pine nuts. So appetizing it leaves you wanting more!

• Newcakes – available in slice/whole
• Brownie   Cheesecake                              
  
  
  
  Tastethe crunch of walnuts and the richness of cheese and chocolatebrownie in this wonderfully dense slice of cake.
  
  
  
                      
  •     Dark Cherry Tart                         
    
    
    Sweetdark pitted cherries baked with hazelnut cream & glazed withApricot Gel. What a delicious slice of wholesomeness!
    
    
• Collect our unique 50th  Anniversary commemorative merchandizes. Selected items will help to        contribute 50% profits to the Caring Cup Fund.               
  
  
  
  • More surprises and contests on The Coffee Bean & Tea Leaf®’s Official Facebook! Fans are invited to join the photography contests and also other exciting programs which will be announced from April - June 2013 on Facebook. Look out for them at  https://www.facebook.com/CBTLMalaysiaPage.
    
  
  
  The Coffee Bean &Tea Leaf®Brand Milestones
  
  

  1963	The company was founded, offering whole bean coffee and loose leaf tea
  1968	The original Brentwood,California store opens
  1980	The company embarks on a multi-store expansion
  1989	The Coffee Bean & Tea Leaf® invents The Original Ice Blended® drinks
  1996	The first franchise store/market opens in Singapore
  1997	The first flagship store opens in Malaysia at  KL Plaza
  1998	The first franchisee becomes the  ranchisor—private family consortium acquires ownership of The Coffee Bean & Tea Leaf®
  1998	Launches Chai Tea Latte
  2001	Las Vegas, NV: first U.S. franchise store opens outside of California
  2005	Establishes Caring Cup Global Charity Program
  2006	400th store opens
  2007	600th store opens
  2008	700th store opens
  2008	Initiates  US Support from Home campaign to provide coffee to military personnel serving abroad
  2010	CBTL® Single Serve Beverage system is launched
  2011	800th store opens
  2012	Launches in the 25th country
  2012	Launches Ready Coffee 3-in-1 & 4-in-1,  resh Leaf Tea Bags & Ready-To-Drink Iced Teas in Malaysian Hypermarkets & Local Grocers
  2013	Celebrates 50 years of passion for coffee and tea
  	27th April 2013 - 50th store opening in Malaysia @ KSL, Johor Bharu

  
  
  Follow The Coffee Bean & Tea Leaf®on Facebook at https://www.facebook.com/CBTLMalaysiaPage
  For further information go to http://www.coffeebean.com.my/