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Inspira is more than rebadging: Proton
Proton Holdings Bhd's new model Inspira is the result of original equipment manufacturing (OEM) collaboration with Mitsubishi Motor Corp, group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said today.
He said when the national carmaker soft-launched the Inspira on October 21, it had anticipated that many people would assume the company was just doing a rebadging exercise.
"What Proton did with the Inspira is more than rebadging. It is a product that we worked together with Mitsubishi," he told reporters after the Inspira media test drive today.
The company took Mitsubishi's base model Mitsubishi Lancer, Syed Zainal said, adding that Proton at the same time injected additional values to the existing model.
"I would like to remove the word 'rebadging' and describe it as 'OEM collaboration'," he said.
"Rebadging is to take away existing logo and replace it with new logo. To be mindful, that's also done by other global original equipment manufacturers which is not wrong in the first place."
In the case of the Inspira, Syed Zainal said Proton had enhanced the Mitsubishi Lancer's performance with its technology and capability.
"As a result, it is very clear and evident that the unique selling point of the Inspira is loud that the car has high-end handling system based on journalists' feedback after having driven the car today," he said.
Syed Zainal said Proton had also improved overall performance by acclimatizing the car to local conditions from the engine performance perspective.
"There were some issues earlier but our engineers have done good job and the car has been tested to the limit by journalists," he said.
Syed Zainal said the Inspira, which has been localised, will help Proton in providing value to local automotive ecosystem, particularly the vendor community.
According to him, the company has over many years improved on qualities as proven through Exora that received encouraging feedback from the market.
"This Inspira also has been assembled in the same factory in Shah Alam and we expect the same level of quality or much better," he said.
"We also sent our people to Mitsubishi for about six weeks and flew in six Mitsubishi technical experts to our factory to ensure that this car from the assembly point of view was up to their standards."
According to Syed Zainal, Mitsubishi's technical experts have indicated that the Inspira is of better quality than some cars produced at some other plants.
"You know when Proton launches new car, people say don't buy the first batch but I can assure you that this not going to happen," he said.
"We are very confident that the Inspira has met all the standards as our partner Mitsubishi said all quality issues have been addressed."
The Inspira is a four-door executive sedan due to be launched on November 10 this year. -- Bernama
Read more: Inspira is more than rebadging: Proton http://www.btimes.com.my/article ... icle/#ixzz13ZuzRGuP |
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dari forum butthurt lancer owner http://forum.lancerzone.com/inde ... amp;showtopic=10088
"Really don't understand why anyone will buy Inspira rather than original Lancer. Even Plotong oso not confident of their ability to manufacture Inspira and only provide 2 years warranty(BLM Saga gets 5 years) whereas we get 5 years warranty plus CBU from Japan. E.g. Our radiator is Calsonic Kansei Japan whereas god knows what Ah Soon Seri Kembangan radiator is Inspira using and let's not mention the power window motor source. With a mere 25k difference(probably costs a lot more if u plan to change to Mitsu parts) I can only say "silly guys get it".Btw, high time I join to become official member. Someone can give more reg forms to Robert Kepong or any sifu can help me register around Hartamas/Bangsar area?Forgot to mention that people might give u that look if u buy an Inspira to convert to Lancer. Reasons:1) You'll definitely end up spending more than 120k to buy ori Mitsu parts to convert.....so you're not smart with your money and finance.2) You could save a lot to convert to original Mitsubishi parts only if u buy fake/stolen parts.....so you're a thief or carjacker.GO FIGURE. " |
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posting sebelum breakfast....terpost kat dua benang lah pulak...maklumlah perut kosong lagi...jgn percaya sgt cakap org lapar
" I would like to remove the word ' rebadging ' and describe it as ' OEM collaboration ', " he said.
you can use whatever words you want to describe your product, but the final verdict is ................what people say about your product
Petikan dari subject.... Introduction to Marketing MK101 (first year undergraduate level subject) |
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Reply 978# puteri_has
Aper nak risau pulak....Nama ajer sama tp segmen yg berbeza platform yg digunakan pun tak sama so sasaran market utk keta nie utk mereka2 yg mahukan kereta wagon mcm Caldina... |
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Reply puteri_has
Aper nak risau pulak....Nama ajer sama tp segmen yg berbeza platform yg digu ...
masterixs Post at 28-10-2010 08:26 
adakah PERSONA R bentuk macam caldina? macamni bukan kategori sedan la eh, tu la pasal aku pun keliru kenapa ada spyshot bentuk ala2 exora tapi rendah cam caldina, dan persona r ni guna platfom exora kan? harap2 design dia tak lebih kurng exora di rendahkan dan jgn la kekotakan |
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dashbod keta skang ni byk rasa plastik je... nape la taknak wat mcm dashboard wira dulu...plastik bersalut... lembut.. kos mahal kot ek? |
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ape burok rupe sport rim nyer....... |
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ape burok rupe sport rim nyer.......
card_reader Post at 28-10-2010 13:15 
rim tu masih tampal selotep.. kalu bukak selotep kira buleh tahan la |
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sbb asal usul dia camtuh...
cmf_rambutan Post at 28-10-2010 13:09 
kalo di bubuh lcd kan syok..... |
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sportrim dia buruk ya amat...  |
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dari forum butthurt lancer owner
"Really don't understand why anyone will buy Inspira rather tha ...
cecari Post at 28-10-2010 00:50
byk butul ini butthurt owner lancer ckp...lom masuk lg interest rate bank yg tinggi utk lokal car..pung pang pung pang,bila abih byr x jauh beza jek dgn lancer ori |
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aku masuk baca lancergt punya forum lancer vs inspira tu.. depa ni pandang bakal pemilik inspira ni macam pariah je.. hihi.. kesian owner inspira nanti... |
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aku masuk baca lancergt punya forum lancer vs inspira tu.. depa ni pandang bakal pemilik inspira ni ...
cecari Post at 28-10-2010 15:52
biasalah.... nak sedapkan hati... katalah orang lain hodoh supaya diri sendiri kelihatan hensem |
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esok2 diamla tuh.... bilangan mereka akan dimakan oleh owner inspira dlm tempoh beberapa bulan... |
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Post time 27-10-2010 02:47 PM
Post time 28-10-2010 01:15 PM
